A Logo & Brand Identity Designer focused on building strategy-led brands that feel clear, confident, and memorable. Since 2015, I’ve worked with businesses to translate their goals and positioning into visual identities that communicate quickly and stand out in the market. My approach blends brand strategy with design craft: I begin with discovery—understanding the audience, competition, and brand personality—then develop a concept that can scale into a full identity system. From logo design and supporting marks to typography, color, and real-world applications, I create cohesive visual languages that stay consistent across digital and print. I care about simplicity, meaning, and usability—delivering organized files, guidelines, and assets that make it easy for founders and teams to apply the brand with confidence.